Gcube is the result of the over thirty years’ experience of a large corporate group to which Ideabellezza perfumeries, a self-service retail franchise, belong.

The experience gained over the years in distribution and retail and the long-lasting relationships with leading companies in the world of production have allowed a team of young professionals to create a new single-brand business project. Thus was born Gcube, an innovative and revolutionary brand by its own nature, which offers a range of hair and beauty care products.

The choice of each supplier was guided by a series of criteria that define a clear positioning design: partners for an exclusively made in Italy production, in order to ensure top quality and responsibility, attributable to each material and to each phase of the production cycle.